The new technology Evocion, developed by the Dubhub tech team, takes AI dubbing to a new level. This innovation analyzes the emotions in each line of dialogue in a TV series and transfers those emotions to the new localized language versions.

“Until now, AI dubbing has been somewhat robotic and emotionless. You could understand the dialogue, but you wouldn’t feel much. Evocion by Dubhub is changing all that, taking AI dubbing technology to a whole new emotional level,” says Fredrik af Malmborg, co-founder of Dubhub.

The Evocion technology is currently at beta test phase to be fully implemented in September 2025. First samples comparing traditional AI dubbing with dubbing using Evocion by Dubhub can be found here (LÄNK KRÄVS).

Dubhub — founded in 2024 by Fredrik af Malmborg, former CEO of Eccho Rights, composer and entrepreneur Adam Norden, and CTO Erik Agsjö — currently has offices in Stockholm, Istanbul, and Amsterdam. The company’s goal is to adapt long-running TV series into a wide range of languages, combining localization with YouTube channel management. Dubhub is currently running its first few Turkish series and is also working globally on projects in factual programming, documentaries, animation, drama series, and feature films.