Dubhub Brings Turkish Hit Drama Kuma to Global Audiences in Multiple Languages with AI Dubbing.

Localization studio Dubhub today announced the global launch of Kuma, a top-rated Turkish drama series, in multiple languages on YouTube — made possible through state-of-the-art AI dubbing technology.

Originally produced by Stellar Yapim in collaboration with GoQuest, Kuma has been a breakout success, claiming the No. 1 spot on Kanal 7 in Turkey this summer and performing strongly in several international markets.

In this new global push, Dubhub and GoQuest are releasing French and Italian versions of the series, created using AI-powered dubbing by Dubhub’s specialist production team in Istanbul.

“Turkish drama has enormous global potential when made available in multiple languages, especially on platforms like YouTube,” said Fredrik af Malmborg, co-founder of Stockholm-based Dubhub. “Top Turkish series can attract up to 10 million subscribers in their original versions, and by offering multiple language versions, we can multiply both reach and revenue by three to four times.”

Dubhub’s unique approach blends cutting-edge AI solutions with the expertise of human language specialists, voice casting directors, and sound engineers — ensuring high-quality dubbing that preserves the emotion and authenticity of the original performance.

The Kuma project was developed in close partnership with GoQuest’s India-based team, which also invested in the original series.