Stockholm- and Istanbul-based localisation company Dubhub is partnering with UAE-based Animotion Media Group to localise the animated series The Question Club for international audiences. The first batch of 28 episodes will be localised into English using Dubhub’s new technology Evocion, an AI-based system for emotion transfer that combines advanced technology with management by human editors and translators.

“We see a major opportunity in the animation field for audio dubs with new technologies. Once the first language version is produced, the Dubhub workflow allows additional language versions to be created at very competitive prices and delivery speeds,” says Irina Divnogortseva, Head of Sales and Acquisition at Dubhub.

“At Animotion we are constantly exploring new technologies that help our stories travel across languages and cultures. Our partnership with Dubhub allows us to combine the efficiency of AI-driven dubbing with careful human oversight, ensuring that the characters’ emotions and performances remain authentic for international audiences,” says Maria Makedonskaya, Head of Content Sales at Animotion Media Group.

Dubhub has recently launched version 2.0 of its in-house developed production app for AI dubbing, including new modules for emotion transfer under the name Evocion. The new technology is a game changer for audio dubbing and adds a high level of character performance and line-by-line direction of voices.